Happy #AirMaxDay Everybody!
What’s Air Max Day, you ask? Air Max Day is a special occasion set apart to acknowledge the advent of Nike Air cushioning technology and its place in the pantheon of modern running shoes. Today we all wear our Nike Air Maxes with pride (and style) to commemorate this stride in the sport and culture we love.
It all started in 1987 with the release of the Nike Air Max 1. Designed by Tinker Hatfield, a promising young designer with a knack for innovation, and inspired by a love of architecture, the world’s first visible Nike Air unit made it’s debut. This gave us our first glimpse into the potential of modern performance product. Tinker’s Air Max 1 was among the first running shoes to completely blur the lines between form and function.
Polarizing though it was, the Air max 1 marked a shift in the industry and ignited a spark in the development of the footwear industry. Following this shift, Tinker found his rhythm with the Air Max series and continues to push the envelope to this day. Nike Air Max has remained an undeniable force in footwear, delivering instant classics year-after-year. From the game-changing Air Max 1, to the chunky Air Max 90, the flashy 95, the elevated 360, all the way to the plush and responsive Air Max 2015, (and everywhere in between), there’s a pair of Air Maxes for everybody.
Adopted by various cultures and sub-cultures across the globe, today the Air Max represents a sense of community among those who wear them. From the fanatical runner to the old school hip-hop head, to the sneaker collector and purist, a common ground is shared in Nike Air. So please join us this year, in celebrating this breakthrough in our beloved world of running!