“FISTS UP” – The insight behind the shirt
But even Jones, an offensive coach by trade, won big applause from crowds by pitching an improved defense.
“The formula never changes in winning. We will play great defense at Tennessee,” he said.
Jones, who is known for his many motivational phrases and techniques, unveiled two new ones to the UT faithful Thursday.
He wants his team — and the fans in the stands — to celebrate third-down stops with a fist in the air. The fist-up defense, he calls it.
“We want all the fans in Neyland Stadium to raise their fists,” he said.
Credit- Evan Woodbery
Those were the words of new coach of the Vols, Butch Jones. The fist is the symbol of strength and toughness, and also the sign given by officials to signify fourth down. With an improved defense, seeing plenty of fists in the air would be the ultimate end goal.
From those words come the the “Fist Up Defense” Shirt. This shirt was built for the savvy fan who knows the game, and is incredibly comfy. Super soft cotton gives you a great feel on game day, and with a graphic that most fans in the know can appreciate.